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By Culturekiosque Staff

NEW YORK, 27 AUGUST 2010 — From 22 January to 30 January 2011, art collectors, artists, curators and a number of  major galleries including David Zwirner, Galerie Max Hetzler, White Cube, Gagosian, Gallery Koyanagi and Hauser & Wirth will participate in the world's first online international contemporary art fair.

Dubbed VIP Art Fair, the one-week cyberfair hopes to create a new kind of art event where contemporary art collectors have access to artworks by critically acclaimed artists and the ability to connect one-on-one with market-making dealers — from anywhere in the world and without leaving home.

"For anyone passionate about art, the Fair is a transformative experience: it delivers all the excitement of world-class art fairs with the convenience and personalization of the Internet," said James Cohan, co-founder of VIP Art Fair in collaboration with Jane Cohan, Jonas Almgren and Alessandra Almgren in a press statement.

One of the high-tech features of the VIP Art Fair is the invitation-only interactivity between dealer and collector. Each dealer has the ability to hold conversations with collectors via instant messaging, Skype, and telephone to discuss works on offer in the virtual booth. Dealers can also provide access to their gallery’s back room inventory, sharing works in real time with clients in specially-created Private Rooms on the client’s own computer screen.

Still, whether this new media business pitch could ever challenge or even compliment the lavish and style editor-oriented art fairs in Basel, London, Miami Beach or New York remains to be seen.

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