By Culturekiosque Staff
NEW YORK, 27 AUGUST 2010 From 22 January to 30 January 2011,
art collectors, artists, curators and a number of major galleries
including David Zwirner, Galerie Max Hetzler, White Cube, Gagosian,
Gallery Koyanagi and Hauser & Wirth will participate in the
world's first online international contemporary art fair.
Dubbed VIP Art Fair, the one-week
cyberfair hopes to create a new kind of art event where contemporary art
collectors have access to artworks by critically acclaimed artists and the
ability to connect one-on-one with market-making dealers from anywhere
in the world and without leaving home.
"For anyone passionate about art, the Fair is a transformative
experience: it delivers all the excitement of world-class art fairs with
the convenience and personalization of the Internet," said James Cohan,
co-founder of VIP Art Fair in collaboration with Jane Cohan, Jonas Almgren
and Alessandra Almgren in a press statement.
One of the high-tech features of the VIP Art Fair is the
invitation-only interactivity between dealer and collector. Each dealer
has the ability to hold conversations with collectors via instant
messaging, Skype, and telephone to discuss works on offer in the virtual
booth. Dealers can also provide access to their gallerys back room
inventory, sharing works in real time with clients in specially-created
Private Rooms on the clients own computer screen.
Still, whether this new media business pitch could ever challenge or
even compliment the lavish and style editor-oriented art fairs in Basel,
London, Miami Beach or New York remains to be seen.
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