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By Joseph Romero

LOS ANGELES, 17 MAY 2013 — In an effort to reach wealthy or wealth- aspiring consumers, a plethora of corporate sponsors have fastened their luxury brands to the ever inflatable contemporary art market. The lavish Art Basel Miami Beach held each December is one such example where a slick cocktail of contemporary art and experimental marketing fuse to promote global gallerists and their artists, VIP parties, and an ever increasing number of insider viewings of private collections of museum-quality art works bearing price tags in the millions. It is in this last domain that BMW has sought to provide a useful travel guide for those curious about the identity of these collectors, who-with-whom, how much and why?

Written in a candid and user-friendly manner, this little pocket guide provides informative half-page critical assessments of 173 private contemporary art collections in 124 locations in 34 countries. Helpful features include: index by country, city or location, maps, architects, addresses, visiting hours or by-appointment viewing schedules and guided tours, phone numbers and web sites where available. Road warriors trapped by a layover, or looking for something to do between business appointments in cities big and small throughout the world will especially welcome this first-class guide to contemporary art beyond the usual art fair and museum circuits.

BMW Art Guide by Independent Collectors
Paperback: 164 pages
Hatje Cantz (November, 2012)
ISBN-10: 3775732594
ISBN-13: 978-3775732598

Joseph Romero is Editor in Chief of Culturekiosque. He last wrote on ANTICO: The Golden Age of Renaissance Bronzes.

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