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<EM>I Approve This Message: Decoding Political Ads</EM>Toledo Museum of Art
I Approve This Message: Decoding Political Ads
Toledo Museum of Art
I Approve This Message: Decoding Political Ads
TOLEDO, OHIO, UNITED STATES  •  Toledo Museum of Art  •  14 July - 8 November 2016
Using video, graphics and multimedia, this nonpartisan interactive exhibition examines how emotional triggers in political ads impact rational thinking and sway votes. Divided into theaters, the displays of advertising focus on emotions such as fear, anger, pride and hope, as well as how appeals different constituencies have changed over time.

Approximately 75 ads dating from 1952, when the first national presidential TV commercial was broadcast, through 2012 are decoded. They include such classics as the Lyndon B. Johnson 1964 “Daisy Girl” TV spot which begins gently with a little girl pulling petals from a flower and ends with nuclear annihilation, and the 1984 Ronald Reagan commercial many call “It’s Morning in America.”

A Mood Room offers visitors an immersive multisensory experience designed to demonstrate how images and sounds stir emotion. Another section contains the Change Theater and an interactive zone of hands-on opportunities.

I Approve This Message: Decoding Political Ads Website

Contact: Toledo Museum of Art
2445 Monroe Street
Toledo, Ohio
Tel: (1) 419 255 80 00

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