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By Antoine du Rocher

NEW YORK, 15 October 2005 —The Milwaukee Symphony Orchestra has gone the way of the iPod.  Currently under the musical direction of Andreas Delfs, the midwestern formation is the first American orchestra to distribute, through digital music stores, recordings previously unavailable for purchase.  Through "MSO Classics", an e-label that the MSO owns, 14 releases will be available exclusively on iTunes—the popular digital music store.

Listeners can instantly download recordings from iTunes to their computers where they can play them or move them over to their iPods.

Other than the "big five" (New York, Chicago, Cleveland, Philadephia, Boston), few American orchestras have been able to attract a recording contract with a major label. The MSO initiative could signal an opportunity and a trend for lesser-known regional and mid-level orchestras to widen their audiences and increase their revenue. 

Among its inaugural set of 14 releases, MSO Classics will offer the world premiere recording of a Milwaukee Symphony commission, Sinfonia No. 3 "La Salsa" by Puerto-Rican born composer Roberto Sierra, taped on 16 September 2005 at its debut performance.



Milwaukee Symphony Orchestra

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