By Culturekiosque Staff
JOHANNESBURG, 22 MAY 2010 FIFA and Control Room,
a producer of global music events, has announced the final line-up of
African and South African artists for the inaugural FIFA World Cup
Kick-Off Celebration Concert. Five-time South African Music Award (SAMA)
winners Freshlyground, legendary South African musician Hugh Masekela, the
Soweto-based Mzansi Youth Choir, two-time Grammy Award winners and
three-time SAMA winners the Soweto Gospel Choir, as well as African hip
hop artist KNAAN, will take to the stage on 10 June at Orlando
Stadium in Soweto/Johannesburg on the eve of the opening match of the
first FIFA World Cup on African soil.
Photo courtesy of FIFA
"As South Africans we are proud to be hosting the first ever World Cup
on African soil. I am very humbled and flattered to be part of this global
event and am looking forward to the concert with great interest and
excitement," said Hugh Masekela.
Billed as the greatest entertainment event to date in Africa, the
concert features musical performances by ithe earlier announced
international superstars such as Alicia Keys, Amadou & Mariam,
Kidjo, Black Eyed Peas, BLK JKS, John Legend, Juanes, Shakira, The
Parlotones, Tinariwen, Vieux Farka Touré and Vusi Mahlasela in
collaboration with major African artists, as well as football legends from
the past and the present and celebrities from other fields. The
concert will be broadcast live worldwide. It is scheduled to begin at
20.00 local time (GMT+2) on 10 June.
Vusi Mahlasela, one of South Africa's most legendary
Photo courtesy of FIFA
"We wanted to have an eclectic, international mix of music genres to
appeal to as many people as possible around the world whilst at the same
time showcasing the immense home-grown talent of the host country," said
Niclas Ericson, FIFA Director of TV.
Executive Mayor of Johannesburg, Amos Masondo said: "This concert will
be broadcast into hundreds of millions of homes across the globe and as
such represents a remarkable opportunity for our nation to show off our
rich cultural heritage."
All net proceeds from the concert will be donated to "20 Centres for
2010", the Official Campaign of the 2010 FIFA World Cup South Africa,
whose aim is to achieve positive social change through football by
building 20 centres across Africa offering education and healthcare
services as well as football training to disadvantaged communities. More
information can be found on www.fifa.com/csr.
The 2010 FIFA World Cup South Africa
will be held from 11 June to 11 July.
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