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OBAMA SUPER BOWL AD AND "YES WE CAN SONG" SHOW CAMPAIGN'S MEDIA 2.0 SAVVY |
By C. Antonio Romero
SAN FRANCISCO, 6 FEBRUARY 2008- Whatever you
think of Barack Obama's politics, experience, potential, and
suitability for the presidency, he and his supporters are
showing major media smarts right now. Two events point to
this:
Will either of these media coups run Obama's campaign afoul of
campaign finance laws or FCC rules? Hard to say. (Does running
this song on MTV or YouTube amount to free, youth-targeted
political advertising? No doubt about it..) Maybe someday this
will get the campaign in trouble, but the "fierce urgency of
now" and the need to "Leave Both Clintons Behind" dictates that
Obama play the hot hand he's been dealt, and worry about any
consequences later. C. Antonio Romero is the Nouveau and technology editor of Culturekiosque.com. He last wrote on Oprah Winfrey Statue from Daniel Edwards: New American Idol? Prehistoric Venus? or Just Fat?. Related Culturekiosque Archives Why Web 2.0 Spells a Reckoning for Google and Mass Media Mitt Romney: Faith, Freedom, and Mormonism Unseen Pardon My French: Bloggers Debate France's Presidential Candidates |
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