Identity : Trademarks, Logotypes and Symbols
SWEDEN
STOCKHOLM • Nationalmuseum • Ongoing
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The exhibition reveals, from the viewpoints of both design history and commerce, the process that makes a logotype into a symbol or a strong brand. Identity - Trademarks, Logotypes and Symbols illuminates the modern history of design but also the co-ordination between culture, commerce and research. There is also focus on how knowledge is growing about the role and importance of logos, symbols and brands.
How are we affected by the brands around us and how do we use them to create our own identities? How is a brand built? What happens with brands and logos when companies merge? Where is the line between advertising and art? The exhibition has sketches, graphic art handbooks, posters, film, photography and objects, all loaded with the brand message. The development and design history of selected logos are given extra attention.
Nationalmuseum Web Site
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Tel: (46) 8 519 543 00
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