Estrada: Sailing through design arrives at the AIGA National Design Center following stops in Helsinki, Berlin, Lisbon, and Miami. The exhibition reveals Estrada’s creative process through visual diaries documenting his ideas, perceptions, and first sketches. Visitors will be able to explore his award-winning work from initial idea to final design, observing the development of concepts and shapes until the design reaches a conceptual, contextual, and formal resolution.
The exhibition is also a journey through Spanish culture. Estrada, whose expertise is editorial design and graphic identity, has produced work for some of Spain’s most important companies, institutions, and organizations. His past work includes corporate branding for companies such as Respol, the multinational oil and gas company based in Madrid, civic projects for Línea Madrid, the Madrid City Council's information service, and Bibliometro, Madrid's free library lending service, as well as many literary projects including branding for the Cervantes Prize, editorial design of gastronomy magazine Spain Gourmetour, and illustrations for books by Nobel Prize–winning author José Saramago. Through Estrada’s designs, we encounter the writers, institutions, and events that are at the core of contemporary Spanish life.
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