Menís underwear is a serious matter. Art meets academic research, resulting in a visual survey of the principal trends and subcultures of underwear. Four themes are used to open windows into the world of underwear: daily life, aesthetics, the hidden and male image.
The exhibition tells a bare story of the long journey of underwear from chamois or sheepskin protection to trendy product advertised on billboards. Advertisements from different decades reveal the harsh truth of the radical change of the male image. Contemporary Art assigns many symbols to menís underwear, from resigned men with their dreary grey and saggy pants around their ankles to erotic gods.
Helsinki City Art Museum Web Site